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| A Study about the Meaning of the Five Elements and Its Marketing Implication |
| JIA Lijun，ZHANG Meng，LI Qi，ZHAO Qingjie |
| 1. East China Normal University, Shanghai, China; 2. Chinese Academy of Sciences, Shanghai, China |
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Abstract “Giant Xiang has no shape” means that Tao has no name. WuXing is a systematic theory with universal significance, based on the Chinese summery and abstract of astronomical phenomena. It reveals the principle of mutual promotion and restraint between the five elements, which is the internal dynamic mechanism in the development process. This paper applies the five elements thought to marketing practice, and explores its internal mechanism. With the thought of mutual promotion in five elements, we can study the past and foretell the future changes, and explore the development path that promotes healthy markets. With the thought of restraint in five elements, we can know ourselves as well as the enemy, and explore the market model of maintaining healthy competition. This paper aims to explore the healthy way of marketing practice under complex market representations and provide theoretical support for promoting the balance and abundance of social growth.
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Received: 04 September 2019
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