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| Impact of Anti-Poverty Institutional Environment on Performance of Western Branches of Firms Based in Developed East China |
| TIAN Yu1，WANG Ke，HUANG Wei，ZHENG Yanling |
| 1.Sun Yat-sen University, Guangzhou, China; 2.Jishou University, Jishou, Hunan,China；3.Guilin University of Aerospace Technology; Guilin, Guangxi,China |
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Abstract From institutional and BOP perspective, the study attempts to investigate the relationship between anti-poverty institutional environment and company performance as well as its boundary conditions, with data of 122 valid samples. It is found that anti-poverty institutional environment has significant positive effect on the performance of the western branches of firms located in the developed East China and on local embeddedness as well, and affects the performance of the branches significantly and positively. Local embeddedness plays a mediating role in between and institutional distance moderates the mediation. These findings contribute theoretically to future anti-poverty policy-making, and practically to company operation in undeveloped region.
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Received: 07 August 2018
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