|
|
|
| Activating Enterprise Vitality and Building Management Tools Driven by Business Model Innovations—— Management Thoughts of Zhang Ruimin, CEO and Founder of Haier Group |
| WANG Ziyang，WEI Wei，ZHU Wuxiang |
| 1. Tsinghua University，Beijing，China; 2. Peking University，Beijing, China |
|
|
|
|
Abstract By fully understanding the management challenges that Haier Group faced at different stages of development, this paper adopts the longitudinal case study method, sorts out the evolutionary development of Haier’s business model and management tools, and refines the management thoughts of Zhang Ruimin. The research finds that Zhang Ruimin reformed the business models and invented various practicable management tools to deal with the core management problem “Activating Enterprise Vitality” in different forms. Such innovation promotes and consolidates the management philosophy “Organizational agility” and “Creating value in the ecosystem”. The new perspective of “mutual guidance between business model upgrade and management tool innovation” is conducive to getting an in-depth understanding of the logic in Haier’s management reform. It also provides a paradigm for Chinese enterprises facing a competitive landscape that is changing rapidly all the time.
|
|
Received: 22 September 2019
|
|
|
|
|
|
|
