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Post-Impulsive Buying Behavior Satisfaction Based on the Analysis of Impulsive Buying Predisposing Factors |
LI Ya-Lin, JING Feng-Jie |
1. Huazhong University of Science and Technology,Wuhan,China; 2. Hubei University of Economics,Wuhan,China |
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Abstract The paper chose the post-impulsive buying behavior satisfaction as the research perspective and analyzes the relationship between impulsive buying predisposing factors and postimpulsive buying behavior satisfaction with experimental methods. The study has shown that price promotions (external environmental stimuli), the level of time pressure (situational factors of purchase), and the level of impulse buying tendency (consumer personal characteristics) all influence post-impulsive buying behavior satisfaction and the level of impulse buying tendency (consumers personal qualities) has certain interference effects.
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Received: 29 August 2011
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