Abstract This paper supposes that the entrepreneur provides a combination of equity and debt financing, and builds the payoff functions of entrepreneur and venture capital by introducing the incentive scheme from the financing contract. Consequently, a Stackelberg game is constructed. Then, it discusses how the own capital and incentive scheme of entrepreneur as the leader affects the total investment and capital structure of venture capitalist as the follower by adverse induction, and further discusses the equilibrium investment decision of entrepreneur further thus to solve the incentive problem that the entrepreneur has. We conclude that the total investment amount is determined by the debt incentive scheme and marginal cost of venture capitalist; and the equity investment amount is determined by the absolute risk aversion factor of venture capitalist, the parameters of subjective income rate and incentive scheme. Furthermore, we argue that although the capitalist is assumed to be more risk averse than the entrepreneur, he can be made to be more optimistic.
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