Abstract:This study reviews existing related literature integrating practical e-commerce applications of the achievements and experience in rural poverty alleviation and rural revitalization. Underlining three subjects-government, enterprises, and farmers, this review elaborates the research focus and explores the impact of rural e-commerce on industry upgrading and integration, talent training and entrepreneurship, and the sinking of consumer market. As a result, an integrated research framework is constructed for e-commerce driving poverty alleviation and rural revitalization, which is “three research subjects-research focus-influence mechanism-influence effect”. This study further indicates that future research works are expected to focus on the relationship between poverty alleviation through e-commerce and consumption growth, explore the mechanism of how poverty alleviation through e-commerce could help industrial upgrading, reveal the social effects of poverty alleviation through e-commerce, and explore the effectiveness and mechanism of poverty alleviation through e-commerce to solve the issue of relative poverty.
张硕,乔晗,张迎晨,李卓伦. 农村电商助力扶贫与乡村振兴的研究现状及展望[J]. 管理学报, 2022, 19(4): 624-.
ZHANG Shuo,QIAO Han,ZHANG Yingchen,LI Zhuolun. Research Status and Prospect of E-Commerce and Poverty Alleviation. Chinese Journal of Management, 2022, 19(4): 624-.