The relationship between Chinese Values and Luxury Purchasing Motivation is studied by applying self-made “Chinese Values Questionnaire” and “Luxury Purchasing Motivation Questionnaire”. The results reveal that the values tendencies of preference for reputation and property, respect for authority and toleration and moderation have remarkable impact on the social-oriented luxury Purchasing Motivation. The values tendencies of responsible and family-oriented and plain and robust have remarkable impact on individual-oriented luxury Purchasing Motivation. The values tendencies of no-desire have no significant impact on the social-oriented or individualoriented luxury consumption motivation.