The advent of dynamic pricing in online auction has led to the creation of innovative business models for Internet-based selling.The dynamic pricing-group-buying used by Letsbuyit.com,ranking the fourth by auction in the world,was investigated.It was found out that the items in the growth stage of product life cycle sounded a significant deal.The research also discovered that the ending effect exists in the context.
毛彦妮, 王刊良. 网上集体议价成交量的实证研究[J]. J4, 2005, 2(5): 559-.
MAO Yan-Ni, WANG Kan-Liang. An Empirical Study of Sales by Group Buying in the Online. J4, 2005, 2(5): 559-.