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Supervisor: Ministry of Education of the People's Republic of China
Sponsor: Huazhong University Of Science And Technology
ISSN：1672-884X
CN：42-1725/C
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中文
A Comparative Analysis of Self-Created Versus Collaborative Virtual Influencer Brand Endorsements
LI Yan, YANG Kangjie
Chinese Journal of Management . 2026, (
10
): 1892 .
