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Supervisor: Ministry of Education of the People's Republic of China
Sponsor: Huazhong University Of Science And Technology
ISSN：1672-884X
CN：42-1725/C
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中文
Research on the User Experience Journey in the Brand Metaverse
WANG Xuelian, FANG Yan, LI Yuan, LIU Jiaying
Chinese Journal of Management . 2026, (
3
): 523 .
