Supervisor: Ministry of Education of the People's Republic of China
Sponsor: Huazhong University Of Science And Technology
ISSN：1672-884X
CN：42-1725/C
Sponsor: Huazhong University Of Science And Technology
ISSN：1672-884X
CN：42-1725/C
The Multi-Level Nested Mechanism Underlying the Longevity of Time-Honored Brands: A Case Study of Tao Tao Ju
Chinese Journal of Management . 2026, (3): 397 .