Research on the Dimensions, Measurement, and Utility of Self-Consciousness in Embodied Intelligent Robots from an Ethical Perspective

WEI Wenchuan, YAN Yulu, WU Jinfeng

Chinese Journal of Management ›› 2026, Vol. 23 ›› Issue (8) : 1500.

PDF(1458 KB)
PDF(1458 KB)
Chinese Journal of Management ›› 2026, Vol. 23 ›› Issue (8) : 1500.

Research on the Dimensions, Measurement, and Utility of Self-Consciousness in Embodied Intelligent Robots from an Ethical Perspective

  • WEI Wenchuan,YAN Yulu,WU Jinfeng
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Abstract

To clarify the connotation, dimensions, and role of self-consciousness in the ethics of autonomy of embodied intelligent robots, this study employs grounded theory and integrates testing procedures such as exploratory factor analysis and confirmatory factor analysis to develop a scale for measuring self-consciousness in embodied intelligent robots. Based on social cognitive theory, the double-edged sword effect of self-consciousness on consumers’ usage intention is investigated. The findings reveal that the self-consciousness scale comprises three dimensions: self-perception, self-learning, and perception of interactive feedback. While self-consciousness positively influences consumers’ usage intention, performance expectancy partially mediates this relationship, whereas AI ethical anxiety exhibits a suppression effect. Furthermore, AI literacy strengthens the mediating role of performance expectancy in the link between self-consciousness and usage intention but weakens the mediating effect of AI ethical anxiety.

Key words

embodied intelligent robots / self-consciousness / performance expectancy / AI ethical anxiety / usage intention

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WEI Wenchuan, YAN Yulu, WU Jinfeng. Research on the Dimensions, Measurement, and Utility of Self-Consciousness in Embodied Intelligent Robots from an Ethical Perspective[J]. Chinese Journal of Management. 2026, 23(8): 1500
PDF(1458 KB)

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