This study constructs an integrated model based on Social Learning Theory and Social Information Processing Theory to examine how customer green consumption behavior influences employee green behavior. Using a three-stage questionnaire survey, this study collected paired data from 367 frontline hotel employees and tested theoretical hypotheses through regression analysis and Bootstrap methods. Results indicate: customer green consumption behavior positively influences employee green behavior; environmental moral identity mediates the relationship between customer green consumption behavior and employee green behavior; employee green values positively moderate the impact of customer green consumption behavior on environmental moral identity; pro-environmental organizational climate positively moderates the effect of environmental moral identity on employee green behavior; green values and pro-environmental organizational climate jointly strengthen the indirect effect of customer green consumption behavior influencing employee green behavior through environmental moral identity.