Based on engagement and emotional mechanisms, this study aims to explore the applicable scenarios and psychological mechanisms of dynamic and static product display in print advertising pictures. Through a field experiment on Facebook and three scenario experimentsstudies, the findings reveal that dynamic product displays reduce the psychological distance between consumers and the product, whereas static displays lead consumers to maintain a certain psychological distance. This difference in association leads to contrasting marketing effects for products with different brand position. For products of popular brands, consumers exhibit a more positive attitude towards dynamic displays; for luxury brand products, consumers show a more positive attitude towards static displays. The psychological distance between consumers and products, triggered by the product display method, mediates this effect.