Based on the application and funding data for the Business Administration discipline from the National Natural Science Foundation of China (NSFC) during 14th Five-Year Plan period for the years 2021~2025, which includes the General Program; the Young Scientists Fund (Categories A, B, and C); the Fund for Less Developed Regions; the Key Program; and the Major Program, this paper uses bibliometrics and text mining methods to examine development trajectories, applicant profiles, institutional and regional distributions, and thematic foci. The results show: The discipline demonstrates a stable growth trend overall, with a notable increase in the application of the Young Scientists Fund (Category C), indicating a continuous improvement in research activity; Major Programs are aligned with national strategic needs and focus on enterprise entities, focusing on research areas such as industrial chain resilience and digital transformation; The Business Administration discipline has actively embraced a problem-oriented approach and methodological standards, leading to significant progress in paradigm transformation and methodological innovation.