低介入度产品迷惑式品牌名称的原产地认知研究 —

潘煜, 朱凌, 刘丹

Brand Origin Perception of Confusing Brand Names of Lowinvolved Products Taking Examples of Bottled Water, Shampoo, and Apparel

PAN Yu, ZHU Ling, LIU Dan

J4 . 2012, (1): 97 .