基于计划行为理论的信用卡使用意向分析及其营销策略研究
王大海, 姚飞, 郑玉香
A Study on Credit Cards Usage Intention and Its Marketing Strategies Based on Theory of Planned Behavior
WANG Da-Hai, YAO Fei, ZHENG Yu-Xiang
J4 . 2011, (11): 1682 .