非交易类虚拟社区用户忠诚度影响因素实证研究

王凤艳, 艾时钟, 厉敏

Empirical Study on the Factors Impacting User’s Loyalty Degree in Nontrading Virtual Community

WANG Feng-Yan, AI Shi-Zhong, LI Min

J4 . 2011, (9): 1339 .