网络口碑对消费者产品态度的影响机理研究

网络口碑对消费者产品态度的影响机理研究

宋晓兵, 丛竹, 董大海

The Impact of Internet Word-of-Mouth on Consumer’s Product Attitude

SONG Xiao-Bing, CONG Zhu, DONG Da-Hai

J4 . 2011, (4): 559 .