研发-营销界面市场协同机制研究:“海尔”案例
欧阳桃花, 蔚剑枫
Research on Market oriented R&D-Marketing Interface Integration MechanismCase Study of New Product Development of Haier
OUYang Tao-Hua, WEI Jian-Feng
J4 . 2011, (01): 12 .