品牌资产如何驱动顾客关系管理绩效——基于分解法视角的实证研究

王永贵, 沈金英, 石贵成, 张华光

Study of the Relationship Between Brand Equity and Management Performance of Customer

WANG Yong-Gui, SHEN Jin-Ying, SHI Gui-Cheng, ZHANG Hua-Guang

J4 . 2005, (6): 706 .