顾客满意度、市场份额与利润率的关系——来自瑞典的发现
Eugene W.Anderson ; Claes Fornell; Donald R.Lehmann, 刘金兰, 康键
Customer Satisfaction, Market Share, and Profitability: The Findings From Sweden
Eugene W.Anderson ; Claes Fornell; Donald R.Lehmann,LIU Jin-Lan, KANG Jian
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2005, (1): 115
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