B2C网站设计因素与初始信任关系的实证研究

王全胜, 郑称德, 周耿

Empirical Research on the Relationship between the Design Factors of B2C-Websites and Initial Trust

WANG Quan-Sheng, ZHENG Cheng-De, ZHOU Geng

J4 . 2009, (4): 495 .