数据驱动营销使能下信息共享与渠道扩张策略研究

尤明钏，张智勇，石永强

Research on Information Sharing and Channel Expansion Strategies Enabled by Data-Driven Marketing

YOU Mingchuan，ZHANG Zhiyong，SHI Yongqiang

管理学报 . 2025, (5): 928 .