企业社交媒体能力对渠道合作绩效的影响研究

丰超，韩彩霞，李学成，陈慧，张全越

Research on the Impact of Firm Social Media Capabilities on Channel Cooperation Performance

FENG Chao，HAN Caixia，LI Xuecheng，CHEN Hui，ZHANG Quanyue

管理学报 . 2024, (5): 731 .