考虑主播带货努力与影响力的直播电商供应链激励契约研究
张艳芬,徐琪,孙中苗
Contract Design of Live Streaming Commerce Supply Chain Considering the Effort and Influence of the Streamer
ZHANG Yanfen,XU Qi,SUN Zhongmiao
管理学报 . 2023, (2): 278 .