混合型线上销售商接入电商平台的动因及定价策略研究

蔡祖国，谢潇莹，范莉莉

Study on the Motivation and Pricing Strategy of Hybrid Online Sellers Accessing to E-Commerce Platform

CAI Zuguo，XIE Xiaoying，FAN Lili

管理学报 . 2022, (5): 731 .