虚拟品牌社区中内、外部激励对顾客契合的影响研究
张跃先,张星,崔航,魏晓颖
The Influence of Internal and External Incentives on Customer Engagement in Virtual Brand Community
ZHANG Yuexian,ZHANG Xing,CUI Hang,WEI Xiaoying
管理学报 . 2022, (2): 263 .