消费升级下知识产权衍生品品牌联合动态管理模型的双案例研究

李杨，刘莹莹，丁玲，张景云

Management Model for Intellectual Property Derivatives Brand Alliance within Consumption Upgrade Based on Two Cases Study

LI Yang，LIU Yingying，DING Ling，ZHANG Jingyun

管理学报 . 2020, (8): 1130 .