赋能视角下新兴市场企业品牌国际化过程及实现机理研究
张媛,孙新波,钱雨,张浩
The Research on the Process Mechanism of Brand Internationalization about Emerging Market Enterprise from the Perspective of Empowerment
ZHANG Yuan,SUN Xinbo,QIAN Yu,ZHANG Hao
管理学报 . 2020, (4): 572 .