网红直播对消费者购买意愿的影响及其机制研究
刘凤军,孟陆,陈斯允,段珅
The Impact of Network Celebrities’ Information Source Characteristics on Purchase Intention
LIU Fengjun,MENG Lu,CHEN Siyun,DUAN Shen
管理学报 . 2020, (1): 94 .