绿色广告诉求与信息框架匹配效应对消费者响应的影响

盛光华，岳蓓蓓，龚思羽

Impact of the Matching Effect between Green Advertising Appeal and Information Framework on Consumer Responses

SHENG Guanghua，YUE Beibei，GONG Siyu

管理学报 . 2019, (3): 439 .