价格比较广告中折扣比例对消费者积极反馈行为的影响
周雄伟,马新朝,陈晓红
How the Discount Size Affects Consumer’s Positive feedback Behavior in Comparative Price Advertising
ZHOU Xiongwei,MA Xinchao,CHEN Xiaohong
管理学报 . 2018, (3): 410 .