新产品预告与上市时间间隔在品牌延伸中的调节作用

张琴，龚艳萍，黄凯

The Moderating Effect of Time Interval between New Product Preannouncement and Its Launching on Brand Extension

ZHANG Qin，GONG Yanping，HUANG Kai

管理学报 . 2018, (2): 272 .