考虑直销成本和平台交易费的制造商销售模式选择

孙自来，王旭坪，阮俊虎，高岩

Sales Modes Selection for the Manufacturer Considering Direct Selling Cost and Platform Transaction Fee

SUN Zilai，WANG Xuping，RUAN Junhu，GAO Yan

管理学报 . 2018, (1): 111 .