考虑范围经济与产品市场风险的网络平台品类多样性销售策略

汪敢甫，艾兴政，钟丽

Selling Strategies of Multi-Categories on Network Platform: Product Market Risk and Scope Economies

WANG Ganfu，AI Xingzheng，ZHONG Li

J4 . 2017, (4): 609 .