心理所有权视角下消费者参与虚拟CSR共创的影响研究

樊帅，田志龙，胡小青

Research on Consumer Participation Behaviors in Virtual CSR Co-Creation from the Perspective of Psychological Ownership

FAN Shuai，TIAN Zhilong，HU Xiaoqing

J4 . 2017, (3): 414 .