房地产平面广告信息线索、USP和广告诉求分布特征及其关系研究
尹世民,牛羿轩,牛永革
Research on Distribution Characteristics and Interaction Relationships of Information Cue, USP and Advertising Appeal of Real Estate Newspaper Print Advertisement
YIN Shimin,NIU Yixuan,NIU Yongge
J4 . 2016, (12): 1817 .