社交氛围对朋友群组成员的购买意愿和行为的影响

孙怡，鲁耀斌，魏国基

Social Commerce: The Impact of Social Climate on Friendship Group Members’ Purchase Intention and Behavior

SUN Yi1，LU Yaobin，WEI Kwok Kee

J4 . 2016, (9): 1392 .