机会进化、效果推理与移动互联微创新——对手机APP新创企业的多案例研究
吴隽，刘衡，刘鹏，安雯雯，张建琦
Model Opportunity Evolution, Effectuation and Micro-Innovation in Mobile Internet Industry ——A Multiple-Case Study of Mobile APP Start-Ups
WU Jun，LIU Heng，LIU Peng，AN Wenwen，ZHANG Jianqi
J4
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2016, (2): 173
.
