顾客体验与商户线下存在对社区O2O电商接受意向的影响研究

于本海，杨永清，孙静林，秦晋，徐岩

The Effects of Customer Offline Experience and Merchant Offline Presence on Customer Acceptance of Community O2O Ecommerce

YU Benhai，YANG Yongqing，SUN Jinglin，QIN Jin，XU Yan

J4 . 2015, (11): 1658 .