基于消费者从众特性的零售平台的定价机制研究

张千帆,于晓娟,张亚军,张榕

Pricing Mechanism of Retail Platform Based on the Conformity Features of Consumers

ZHANG Qianfan,YU Xiaojuan,ZHANG Yajun,ZHANG Rong

J4 . 2015, (9): 1379 .