广告信息框架与信息目标对受众亲社会行为的影响研究

戴鑫,周文容,曾一帆

The Effect of Message Framing and Message Targeting on Prosocial Behavior of the Audience

DAI Xin,ZHOU Wenrong,ZENG Yifan

J4 . 2015, (6): 880 .