不同属性外国品牌负面信息披露
对品牌来源国认知的影响
张燚,刘进平,张锐,周丽永
Effect of the Negative Information of Different Attributes Foreign Brands on
Brand COO Perception: Regulation of Ethnocentric Stimulation Information
ZHANG Yi,LIU Jinping,ZHANG Rui,ZHOU Liyong
J4
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2015, (04): 593
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