网络社区成员回应社区广告的 社会性影响因素研究

曾伏娥,代婷婷,朱妮亚

Social Influential Factors for Response of Networking Community  Members to Its Advertisement: An Empirical Study

ZENG Fu’e,DAI Tingting,ZHU Niya

J4 . 2013, (8): 1208 .