影响用户从网下到网上转移使用意愿因素的研究

曹玉枝,鲁耀斌,杨水清

A Study on the Factors Influencing Consumers’ Usage Transfer Behavioral Intention from Offline to Online Environment

CAO Yuzhi,LU Yaobin,YANG Shuiqing

J4 . 2013, (3): 404 .