为明晰具身智能机器人自主性伦理中自我意识的内涵、维度及作用，运用扎根理论，结合探索性因子分析与验证性因子分析等检验流程，开发具身智能机器人自我意识的量表，并基于社会认知理论探讨其对消费者使用意愿的双刃剑效应。研究表明，具身智能机器人自我意识量表包括自我感知、自我学习、交互反馈感知3个维度；具身智能机器人自我意识正向影响消费者使用意愿，绩效预期在其中起部分中介作用，而AI伦理焦虑在其中起遮掩效应；AI素养加强绩效预期在具身智能机器人自我意识与消费者使用意愿之间的中介作用，但削弱AI伦理焦虑在其中的中介作用。

To clarify the connotation, dimensions, and role of self-consciousness in the ethics of autonomy of embodied intelligent robots, this study employs grounded theory and integrates testing procedures such as exploratory factor analysis and confirmatory factor analysis to develop a scale for measuring self-consciousness in embodied intelligent robots. Based on social cognitive theory, the double-edged sword effect of self-consciousness on consumers’ usage intention is investigated. The findings reveal that the self-consciousness scale comprises three dimensions: self-perception, self-learning, and perception of interactive feedback. While self-consciousness positively influences consumers’ usage intention, performance expectancy partially mediates this relationship, whereas AI ethical anxiety exhibits a suppression effect. Furthermore, AI literacy strengthens the mediating role of performance expectancy in the link between self-consciousness and usage intention but weakens the mediating effect of AI ethical anxiety.