基于价值共创的理论视角，凝练价值共创型激励构念，以山东地区的民营企业为调研对象，探寻价值共创型激励、企业文化同民营企业人才竞争力的关系。研究结果表明，价值共创型激励对民营企业人才竞争力产生显著正向影响，其中成就激励维度的影响力最强。在引入企业文化变量后，证实其对两者的关系具有显著的调节效应，进一步分析发现调节效果与企业文化类型有关，其中，团队文化、创新文化、任务竞争文化3种类型对民营企业人才竞争力影响具有正向调节作用，而层级文化产生负向调节作用，且在4种文化类型中创新文化的调节效应最强，说明激励制度创新与适恰的文化结构耦合才能增强民营企业人才价值共创与竞争力提升。

Based on the theoretical perspective of value co-creation, this study refines the construct of value co-creation incentive and, using private enterprises in Shandong Province as the research sample, explores the relationships among value co-creation incentive, corporate culture, and talent competitiveness of private enterprises. The results show that value co-creation incentive has a significant positive impact on the talent competitiveness of private enterprises, among which the dimension of achievement incentive has the strongest influence. After corporate culture is introduced as a moderating variable, it is found to have a significant moderating effect on the relationship between the two, and its moderating effect is related to the types of corporate culture. Among them, team culture, innovation culture and task-competitive culture have a positive moderating effect on the talent competitiveness of private enterprises, while hierarchical culture has a negative moderating effect. Among the four cultural types, innovation culture has the strongest moderating effect. These findings suggest that only when incentive system innovation is coupled with an appropriate cultural configuration can private enterprises enhance talent value co-creation and strengthen their competitiveness.