联盟主导型产业生态系统的价值共创机制研究——以蚂蚁商联零售生态系统为例

张帅, 晋昭茜, 苏敬勤, 马欢欢

管理学报 ›› 2026, Vol. 23 ›› Issue (8) : 1387.

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管理学报 ›› 2026, Vol. 23 ›› Issue (8) : 1387.
管理学在中国

联盟主导型产业生态系统的价值共创机制研究——以蚂蚁商联零售生态系统为例

  • 张帅,晋昭茜,苏敬勤,马欢欢
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Study on Value Co-Creation Mechanism of Alliance-Led Industrial Ecosystems: A Case Study of Ant Alliance Retail Ecosystem

  • ZHANG Shuai,JIN Zhaoxi,SU Jingqin,MA Huanhuan
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摘要

以蚂蚁商联零售生态系统为案例研究对象,引入生态系统编排视角,系统探讨联盟主导型产业生态系统的价值共创实现机制。研究发现:联盟主导型产业生态系统在结构上具有3层嵌套特征,核心组织层、联盟成员层和生态边缘层共同构成多主体交互基础;联盟组织通过生态系统编排与不同层级参与者实现融合式、交互式和互补式价值共创;作为一种独特需求主体,联盟与其他需求主体在价值共创的多个维度上存在显著差异。

Abstract

Based on a case study of the Ant Alliance Retail Ecosystem, this study adopts the ecosystem orchestration perspective to systematically explore the mechanisms through which value co-creation is realized. The findings reveal that alliance-led industrial ecosystems exhibit a three-layer nested structure, wherein the core organization layer, alliance member layer, and ecosystem periphery layer interlock to form the foundation for multi-actor interaction; alliance organizations achieve integrative, interactive, and complementary value co-creation with participants across different layers via ecosystem orchestration; as a distinctive demand-side subject, alliances demonstrate significant differences from other demand-side actors across multiple value co-creation dimensions.

关键词

联盟组织 / 产业生态系统 / 价值共创 / 生态系统编排

Key words

alliance organization / industrial ecosystem / value co-creation / ecosystem orchestration

引用本文

导出引用
张帅, 晋昭茜, 苏敬勤, 马欢欢. 联盟主导型产业生态系统的价值共创机制研究——以蚂蚁商联零售生态系统为例[J]. 管理学报. 2026, 23(8): 1387
ZHANG Shuai, JIN Zhaoxi, SU Jingqin, MA Huanhuan. Study on Value Co-Creation Mechanism of Alliance-Led Industrial Ecosystems: A Case Study of Ant Alliance Retail Ecosystem[J]. Chinese Journal of Management. 2026, 23(8): 1387

基金

国家自然科学基金资助青年科学基金项目(72302161,72202093)

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