基于1999~2022年中国A股上市公司数据，探讨企业家获得名人身份对企业绿色创新的影响。研究发现，企业家获得名人身份后选择暂时减少对绿色创新的投资。作用机制检验发现，更多的媒体负面关注、融资约束的增强是企业家选择暂时减少绿色创新投资的重要因素。进一步考察名人企业家和企业的特征发现，当名人企业家仅控制一家公司时，其名人身份对绿色创新投资的短期缩减作用更明显。经济后果检验发现，名人企业家控制的企业在暂时减少绿色创新这类“长弯慢”投资的同时，转向了慈善捐赠和广告宣传等能快速提高企业声誉的投资。

Based on the data of China’s A-share listed companies from 1999 to 2022, we discuss the impact of CE entrepreneurs on corporate green innovation. The results of the mechanism analysis show that the CE entrepreneurs reduce entrepreneurs’ investment in corporate green innovation through the two aspects of the proliferation of negative corporate reports and the exacerbation of financing constraints. To explore the distinction between the characteristics of the CE entrepreneurs and their corporations, we find that when the CE entrepreneurs only control one firm, the inhibiting effect on green innovation is more obvious after obtaining the CE identity. The economic consequence test finds that the CE enterprises reduce their investment in green innovation, which is “long and slow”. At the same time, they shift to charitable donations and advertising campaigns, which can quickly improve their reputation.